Growing Brands Through Sponsorship by Philip Gross
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.-
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Markenbewertung bei Mergers & Acquisitions
Dr. Philip Gross obtained his doctoral degree from the Institute of Marketing and Management at the University of Hanover where he works with Prof. Dr. Klaus-Peter Wiedmann. As a founding partner and academic advisor to “Axonalliance – Bright Strategies” he engages with clients on issues of brand leadership and strategic marketing.
| SKU | Unavailable |
| ISBN 13 | 9783658072490 |
| ISBN 10 | 3658072490 |
| Title | Growing Brands Through Sponsorship |
| Author | Philip Gross |
| Series | Strategie Marketing Und Informationsmanagement |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Springer Fachmedien Wiesbaden |
| Year published | 2014-11-18 |
| Number of pages | 349 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |