Growing Your Business In A Brave New Digital World by Eric Wing

Growing Your Business In A Brave New Digital World by Eric Wing

The success rate for businesses in the United States is abysmally low, with only 5% of all businesses surviving past their fith year. What is it that separates the survivors from the others? Knowledge, education, luck, skill, money, perseverance, even pigheadedness?

This book is for the business owner, executive, or marketing professional who is looking for a quick primer on how to succeed in the new digital economy. The world you grew up in isn't the world you live in today, or as an ad for a car company once said, this is not your father's Oldsmobile. What worked yesterday won't work today, and you need to make sense of the dizzying array of developments that have taken place over the past few years. Within this book is an introduction to everything you should be thinking about in order to meet your sales and marketing goals. Starting with the founding principles of business development, through modern-day digital marketing strategies and best practices.

Eric Wing lives in Syracuse NY where he is the Director of BIM Services for C&S Companies. Eric is a popular speaker at national events around the country speaking on many BIM-related topics.

Eric has authored several books including Autodesk's official training guide for their BIM solution Revit called Revit for Architecture No Experience Required. Eric is also an author for LinkedIn Learning where he has authored around 50 courses on BIM, Revit, AutoCAD MEP and Navisworks.

Eric has truly been a leader in the architecture and engineering industry since the conception of BIM and 3D design, and has specialty skills in BIM coordination, training and development of technical staff along with daily application of these tools on multi-disciplinary projects.

Eric has also taught courses at the Rochester Institute of Technology and Clarkson University on the subjects of Analytical tools for Facility Management, BIM, and Integrated Project Delivery.

Eric is currently an Adjunct Professor at Syracuse University teaching BIM and Advanced BIM at the School of Architecture, and at the school of Engineering.