Guerilla Marketing Excellence by Jay Conrad Levinson
Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such as: introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.| SKU | Unavailable |
| ISBN 13 | 9780749912987 |
| ISBN 10 | 0749912987 |
| Title | Guerilla Marketing Excellence |
| Author | Jay Conrad Levinson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Little, Brown Book Group |
| Year published | 1993-09-23 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |