Guerilla Marketing for the Home-Based Business
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Guerilla Marketing for the Home-Based Business by Jay Conrad Levinson
American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed--often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail--not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs--whose proven techniques can unlock the potential of small businesses--and show you how to quit wasting time and money on strategies that will not and cannot work.
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.
MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
| SKU | Unavailable |
| ISBN 13 | 9780395742839 |
| ISBN 10 | 0395742838 |
| Title | Guerilla Marketing for the Home-Based Business |
| Author | Jay Conrad Levinson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Houghton Mifflin |
| Year published | 1995-11-29 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |