Guerrilla Marketing, 4th Edition by Jay Conrad Levinson

Guerrilla Marketing, 4th Edition by Jay Conrad Levinson

NATIONAL BESTSELLER



The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible for small business marketing--and the book every small-business owner should have on his or her shelf.

This fourth edition provides a complete arsenal for today's entrepreneur:

• A Winning Marketing Plan: Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals.
• 200 Marketing Weapons: Discover an arsenal of high-impact, low-cost tactics--from traditional media to the latest in podcasting and automated marketing.
• Internet Marketing Strategies: Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age.
• Customer Follow-Up Mastery: Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.

SKU	Unavailable
ISBN 13	9780618785919
ISBN 10	0618785914
Title	Guerrilla Marketing, 4th Edition
Author	Jay Conrad Levinson
Condition	Unavailable
Binding Type	Paperback
Publisher	Houghton Mifflin
Year published	2007-05-01
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.