Guerrilla Marketing by Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have.
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.
MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
| SKU | Unavailable |
| ISBN 13 | 9780395906255 |
| ISBN 10 | 0395906253 |
| Title | Guerrilla Marketing |
| Author | Jay Conrad Levinson |
| Series | Guerrilla Marketing Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Houghton Mifflin |
| Year published | 1998-10-21 |
| Number of pages | 388 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |