Gut Feelings by Gerd Gigerenzer

Gut Feelings by Gerd Gigerenzer

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Gerd Gigerenzer is a partner of Simply Rational--The Institute for Choices and the director of the Harding Center for Risk Literacy at the Max Planck Institute for Human Development in Berlin. He is the coeditor of Bounded Rationality: The Adaptive Toolbox and Heuristics and the Law, both published by the MIT Press, and the author of Calculated Risks, among other books.

SKU	Unavailable
ISBN 13	9780143113768
ISBN 10	0143113763
Title	Gut Feelings
Author	Gerd Gigerenzer
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2008-06-24
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.