Guten Tag, Y'all by Marko Maunula

Guten Tag, Y'all by Marko Maunula

Nicknamed Euroville, Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit--and liking.

South Carolinians in general and Spartans in particular do not believe in revolution or quick fixes of any sort, writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully sold their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level.

Marko Maunula is an assistant professor of history at Clayton State University.

SKU	Unavailable
ISBN 13	9780820336435
ISBN 10	0820336432
Title	Guten Tag, Y'all
Author	Marko Maunula
Condition	Unavailable
Binding Type	Paperback
Publisher	University of Georgia Press
Year published	2010-09-30
Number of pages	176
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.