Hacking Marketing by Scott Brinker
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.SCOTT BRINKER is the editor of the popular Chief Marketing Technologist blog (chiefmartec.com), where he covers topics at the intersection of marketing and technology, and he is the program chair of the MarTech conference series. He is also the cofounder and CTO of ion interactive, a marketing software company that serves leading brands such as Dell, DHL, Dun & Bradstreet, eHealth, General Mills, Iron Mountain, Paychex, Pearson, and Symantec.
| SKU | Unavailable |
| ISBN 13 | 9781119183174 |
| ISBN 10 | 1119183170 |
| Title | Hacking Marketing |
| Author | Scott Brinker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2016-04-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |