The Handbook Of Brand Management
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The Handbook Of Brand Management by David Arnold
The Handbook of Brand Management is an essential resource for getting the most business from a brand name. Whether you are managing a consumer product or service, or preparing to enter this field, The Handbook of Brand Management provides an informative and readable overview of the most useful tactics for todays marketplace.
David Arnold, M.B.A., taught marketing and strategic management courses at the Ashbridge Management College, one of the U.K.'s leading business schools. His consulting clients have included Lloyds Bank, ICI Parts, Hoechst, and the Thames Water Authority. He is now a doctoral candidate at the Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9780201632798 |
| ISBN 10 | 0201632799 |
| Title | The Handbook Of Brand Management |
| Author | David Arnold |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Inc |
| Year published | 1993-03-21 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |