The Handbook of British Pottery and Porcelain Marks by Geoffrey A Godden

The Handbook of British Pottery and Porcelain Marks by Geoffrey A Godden

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.

The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

SKU	Unavailable
ISBN 13	9780214201929
ISBN 10	0214201929
Title	The Handbook of British Pottery and Porcelain Marks
Author	Geoffrey A Godden
Condition	Unavailable
Binding Type	Paperback
Publisher	Vintage
Year published	1990-10-25
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.