Handbook of Business Communication
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Handbook of Business Communication by Gerlinde Mautner
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.
| SKU | Unavailable |
| ISBN 13 | 9781501519000 |
| ISBN 10 | 150151900X |
| Title | Handbook of Business Communication |
| Author | Gerlinde Mautner |
| Series | Handbooks Of Applied Linguistics [Hal] |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | De Gruyter |
| Year published | 2019-07-08 |
| Number of pages | 700 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |