Handbook of Key Customer Relationship Management
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Handbook of Key Customer Relationship Management by Ken Burnett
The handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need to know about how to develop your business for them.
Ken Burnett, FIMC is a Management Consultant based in London specialising in management development, sales and marketing. He is a foremost authority, writer and seminar leader on the principles, practice and problems of constructively managing supplier-customer relationships. His consulting career spans over thirty years, in which he has worked with almost 400 different industrial, consumer and service industry corporations world-wide. He has spent the past few years developing practical software systems and training modules particularly in the area of customers relationship planning and development.
| SKU | Unavailable |
| ISBN 13 | 9780273650317 |
| ISBN 10 | 0273650319 |
| Title | Handbook of Key Customer Relationship Management |
| Author | Ken Burnett |
| Series | Financial Times Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2000-12-13 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |