The Handbook of Online and Social Media Research
Summary
The feel-good place to buy books
The Handbook of Online and Social Media Research by Ray Poynter
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet-based research . (Resoner.nu, October 2010).
Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool-box.
| SKU | Unavailable |
| ISBN 13 | 9780470710401 |
| ISBN 10 | 0470710403 |
| Title | The Handbook of Online and Social Media Research |
| Author | Ray Poynter |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2010-08-13 |
| Number of pages | 464 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |