A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W Jankowski

A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W Jankowski

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

'A concise text in an area with a literature that is often dense and arcaneWell written, good reading.' - Adrian Quinn, Teesside University

Nicholas W. Jankowski, Klaus Bruhn Jensen

SKU	Unavailable
ISBN 13	9780415054058
ISBN 10	0415054052
Title	A Handbook of Qualitative Methodologies for Mass Communication Research
Author	Nicholas W Jankowski
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1991-12-19
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.