The Handbook of Strategy
The Handbook of Strategy
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Summary
A reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. It includes definitions of the words strategic thinkers and innovators use, and a discussion of the major theories and techniques in the field.
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The Handbook of Strategy by Michael Hay
From acquisition to market share and from organic growth to year-end, "The Handbook of Strategy" unpacks the key terms and concepts in modern strategy. This is a reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. The book includes succinct definitions of the words strategic thinkers and innovators use, and discussion of the major theories and techniques in the field. Drawing on the author's extensive consulting and teaching experience, "The Handbook" provides a comprehensive introduction to what every business executive needs to know about business strategy.| SKU | Unavailable |
| ISBN 13 | 9780631182085 |
| ISBN 10 | 063118208X |
| Title | The Handbook of Strategy |
| Author | Michael Hay |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1991-08-01 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |