Hard Sell by Jamie Reidy
This is an extremely sensitive and thorough analysis of a major Canadian program in a vital policy area of regional and global interest as well as of national interest. It also offers creative and valuable synthesis in that it connects two important and excessively walled-off subfields--organization theory and public policy analysis. The book is a rare demonstration of how theoretical sophistication and the mastery of case intricacies can be joined.--Allan Lerner, University of Illinois at Chicago
Jamie Reidy, a Notre Dame grad and a former U.S. Army officer, carried the bag for Pfizer from 1995 to 2000. He then spent five years with Eli Lilly's Oncology Division, where he discovered there are far fewer jokes about chemotherapy than Viagra. Reidy was fired by Eli Lilly soon after publication of Hard Sell. He has since published Bachelor 101: Cooking ] Cleaning = Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he has written several screenplays. Now he needs to start selling them.
| SKU | Unavailable |
| ISBN 13 | 9780740750397 |
| ISBN 10 | 0740750399 |
| Title | Hard Sell |
| Author | Jamie Reidy |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Andrews McMeel Publishing |
| Year published | 2005-03-01 |
| Number of pages | 210 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |