Harnessing the Power of If by What If!
What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.
Dave Allan co--founded ?What If! in 1992 with Matt Kingdon. Prior to that Dave helped set up the European innovation process of Unilever subsidiary Lever Brothers. He has led over 100 innovation projects which have helped inspire ?What If!'s tools of creative thinking. Matt Kingdon marketed Unilever brands in the UK and Thailand. His focus was new product development. Latterly he was responsible for the introduction of Unilever's brand portfolio in various emerging markets around the world. He has designed and facilitated breakthrough creative workshops in numerous categories and countries. Kristina Murrin studied Psychology at Cambridge University and later whilst at Procter and Gamble in the UK and USA explored what makes some managers more creative than others. She joined ?What If! in 1994 and led the development of ?What If!'s creative training programmes. Daz Rudkin joined ?What If! from Unilever in 1994 where he worked as a marketer and led organisational change projects. He now leads a team of consultants researching and advising on innovation culture around the world.
| SKU | Unavailable |
| ISBN 13 | 9781841120683 |
| ISBN 10 | 1841120685 |
| Title | Harnessing the Power of If |
| Author | What If! |
| Series | ?What If! |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-04-19 |
| Number of pages | 270 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |