"Harvard Business Review" on Brand Management by Harvard Business Review
With the globalization of brands, brand management in differentiating products has become even more essential. This book provides the strategies for improving the value of your brands and products. It delivers the fundamental information professionals need to stay competitive in this world.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
| SKU | Unavailable |
| ISBN 13 | 9781578511440 |
| ISBN 10 | 1578511445 |
| Title | "Harvard Business Review" on Brand Management |
| Author | Harvard Business Review |
| Series | Harvard Business Review Bks |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1999-08-25 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |