"Harvard Business Review" on Strategic Alliances
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"Harvard Business Review" on Strategic Alliances by Harvard Business Review
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.
| SKU | Unavailable |
| ISBN 13 | 9781591391333 |
| ISBN 10 | 1591391334 |
| Title | "Harvard Business Review" on Strategic Alliances |
| Author | Harvard Business Review |
| Series | Harvard Business Review Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2004-05-17 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |