Heads in Beds by Ivo Raza
An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at ivo@brandhaus.net.
| SKU | Unavailable |
| ISBN 13 | 9780131101005 |
| ISBN 10 | 0131101005 |
| Title | Heads in Beds |
| Author | Ivo Raza |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2004-07-27 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |