Hegarty on Creativity by John Hegarty

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Hegarty on Creativity by John Hegarty

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Summary

Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

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Hegarty on Creativity by John Hegarty

Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? From John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.

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John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
SKU Unavailable
ISBN 13 9780500517246
ISBN 10 050051724X
Title Hegarty on Creativity
Author John Hegarty
Condition Unavailable
Binding Type Hardback
Publisher Thames & Hudson Ltd
Year published 2014-03-10
Number of pages 128
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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