Heritage Marketing by Shashi Misiura
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professionals.
Senior Lecturer in Marketing and Business Management at University College, Worcester, UK. Shashi has also worked as a Consultant to Barclays Bank PLC, Norwich Union Insurance Group and the Association of Business Executives, London for whom she is Senior Examiner in Business Communications and Presentation. Her work takes her to Singapore, China, Malaysia, Jordan, Hungary and Finland.
| SKU | Unavailable |
| ISBN 13 | 9780750663182 |
| ISBN 10 | 0750663189 |
| Title | Heritage Marketing |
| Author | Shashi Misiura |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2005-11-08 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |