Herschell Gordon Lewis on the Art of Writing Copy
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Herschell Gordon Lewis on the Art of Writing Copy by Herschell Gordon Lewis
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
Herschell Gordon Lewis is one of the leading copywriters of the past half-century and perhaps the best-known direct response copywriter and consultant in the U.S. Lewis also writes for many trade publications, including Direct, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Multichannnel Merchant. For 200 consecutive issues he wrote the monthly feature Creative Strategies for Direct Marketing Magazine. He also writes Copy Class for the UK publication Direct Marketing International, and catalog critiques for the UK publication Catalogue & eBusiness. Lewis is a much-sought-after speaker and has addressed advertising and marketing audiences around the world. For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland and has been a featured speaker for more thant 20 years at the Direct Markeitng association. In 2003 he was inducted into the Direct Marketing Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780814470312 |
| ISBN 10 | 0814470319 |
| Title | Herschell Gordon Lewis on the Art of Writing Copy |
| Author | Herschell Gordon Lewis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Amacom |
| Year published | 2000-03-27 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |