Hey, Whipple, Squeeze This! by Luke Sullivan
Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail.
" this book makes a great read..I feel like a better ad designer now ...!" (TamsPalm blog, September 2006)
LUKE SULLIVAN is an award-winning copywriter with over twenty years in the business at some of the elite agencies in America-Fallon McElligott, The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
| SKU | Unavailable |
| ISBN 13 | 9780471281399 |
| ISBN 10 | 0471281395 |
| Title | Hey, Whipple, Squeeze This! |
| Author | Luke Sullivan |
| Series | Adweek Magazine Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-04-15 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |