The Hidden Persuaders by Vance Packard
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.Vance Packard was an American journalist, social critic, and best-selling novelist who lived from 1914 to 1996. The Hidden Persuaders, concerning how advertisers use psychological techniques to persuade people to buy their products, The Status Seekers, about American social stratification and behavior, and The Naked Society, about the challenges to privacy posed by modern technology, were among his other writings.
| SKU | Unavailable |
| ISBN 13 | 9780978843106 |
| ISBN 10 | 097884310X |
| Title | The Hidden Persuaders |
| Author | Vance Packard |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ig Publishing |
| Year published | 2007-10-10 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |