Hidden Persuasion by Marc Andrews
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
"You'll never look at an ad, an online shopping site or product packaging the same way again" * Nextavenue.org *
Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design.
Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen.
Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen.
Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen.
Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen.
| SKU | Unavailable |
| ISBN 13 | 9789063695316 |
| ISBN 10 | 9063695314 |
| Title | Hidden Persuasion |
| Author | Marc Andrews |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | BIS Publishers B.V. |
| Year published | 2019-04-15 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |