Highly Effective Marketing Analytics
Summary
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Highly Effective Marketing Analytics by Mu Hu
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics focus consulting firm known for its practical, no nonsense approach to proving and improving the value of marketing analytics.
| SKU | Unavailable |
| ISBN 13 | 9781951527082 |
| ISBN 10 | 1951527089 |
| Title | Highly Effective Marketing Analytics |
| Author | Mu Hu |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2019-12-30 |
| Number of pages | 242 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |