History of Advertising by Stephane Pincas
Divided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on various campaigns. It includes the picture of the camel that originated the Camel package, and the first Coca Cola ad.
Authors Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some of the most legendary French brands nationally and internationally. Their in-depth knowledge about the field and their personal adventures are reflected in this publication.
| SKU | Unavailable |
| ISBN 13 | 9783836502122 |
| ISBN 10 | 3836502127 |
| Title | History of Advertising |
| Author | Stephane Pincas |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taschen GmbH |
| Year published | 2008-07-04 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |