Hitting the Headlines in Europe by Alun Drake

Hitting the Headlines in Europe by Alun Drake

Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.

"This practical and accessible guide is the ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism" * European Information Service Bulletin *

Alun Drake is a former BBC television and radio journalist, now working for Europe's leading human rights and democracy-building organization, the Council of Europe. Based in Strasbourg, France, he has previously headed the Council's audio-visual and press services and is currently editor of its main website. Cathie Burton started her career in journalism in the UK before moving to the European Parliament as spokesperson for the European Parliamentary Labour Party. She joined the 46-nation Council of Europe where she concentrated on media relations with countries of South East Europe and later became head of campaigns and events. In 2013 she was appointed Director of Communication and Media Relations at the Organization for Security and Cooperation in Europe (OSCE), where she modernised the media operation and headed OSCE media reaction to the Russian invasion of Crimea and the conflict in Eastern Ukraine. She is presently a senior editorial adviser at the Council of Europe.

SKU	Unavailable
ISBN 13	9780749442262
ISBN 10	0749442263
Title	Hitting the Headlines in Europe
Author	Alun Drake
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2004-04-30
Number of pages	246
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.