Holidaying by Ruth Artmonsky

Holidaying by Ruth Artmonsky

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Summary

A richly illustrated account of the advertising used once 'holidaying' was no longer for the elite, and reached the mass market.

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Holidaying by Ruth Artmonsky

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs like Thomas Cook, some even venturing across the Channel. The arrival of the combustion engine further democratised travel enabling some to holiday independently, others in organised charabancs and coach parties. By the end of WWII with the coming of cheap flights Marbella and Majorca began to replace the British resorts. Providing holidays became a highly competitive business between resorts and tour operators and this necessitated advertising. Holidaying is an account of this, richly illustrated to show the changes in fads and fashions when holidaying reached a mass market.
SKU Unavailable
ISBN 13 9780993587870
ISBN 10 0993587879
Title Holidaying
Author Ruth Artmonsky
Series 50 Years
Condition Unavailable
Binding Type Paperback
Publisher Artmonsky Arts
Year published 2019-03-04
Number of pages 112
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.