Hollyworld by Aida Hozic
Hollywood is currently one of the largest and most profitable sectors of the U.S. economy. In just a few decades, it has transformed itself from a dying company town into a merchandising emporium of movies, games, and licensed characters. It is...Fusing world-system theory and Gramscian interpretations of ideological hegemony, Hozic offers a perceptive and engaging analysis of the global reach of the Hollywood studios in the contemporary era of mass media conglomerates... Hozic offers a well-argued and erudite book exposing Hollywood as a transnational franchise, a branded global conglomerate that converts swords into ploughshares in a post-Cold War world through the marriage of ideology and entertainment.
* American Journal of Sociology *Despite decades of global dominance and Hollywood's archetypal centrality in projecting images of the United States to the world, very few scholars have used the industry to understand more general political patterns.... In recent years... the industry has become a prominent and dynamic focal point in the new economy and in the process of globalization allied with key strategic sectors.... In this light, Aida Hozic's Hollyworld takes a valuable first step to explore a new frontier.... Hollyworld's fine account of filmmaking's industrial history has much to offer several distinct audiences, and it will spark vigorous debate in a few areas.... Hollyworld is a fascinating book that deserves a audience among political economists and cultural theorists.
-- Andrew Flibbert, New York University * International Studies Review *[Aida Hozic] offers in this book a stimulating treatment of a very significant development of out time: the rise of an unprecedented global media system and its impact on our society.
-- Lary May, Harvard University * Business History Review *This ambitious study of the political economy of Hollywood, past and present, utilizes recent theories of cultural geography to offer the reader an often fresh understanding of the film industry's historical development.
* Virginia Quarterly Review *What Hozic studies is Hollywood's latest mode, its blockbuster domination, advance reservations at the box office, and heaping of television advertising.... However, Hozic's economic and political points deal with the blurring spaces, Hollywood and global homogeneity, truth as projected by 'merchants,' film's ability to be perceived as reality.... Though definition of terms is a problem, they are clarified in a stirring conclusion.
* Choice *Aida Hozic is Assistant Professor of Political Science at the University of Florida.
| SKU | Unavailable |
| ISBN 13 | 9780801439261 |
| ISBN 10 | 0801439264 |
| Title | Hollyworld |
| Author | Aida Hozic |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cornell University Press |
| Year published | 2001-12-14 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |