Hospitality and Travel Marketing by Alastair Morrison

Hospitality and Travel Marketing by Alastair Morrison

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Summary

Offers a systematic approach to hospitality and travel marketing. This book reflects various trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

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Hospitality and Travel Marketing by Alastair Morrison

Offers a systematic approach to hospitality and travel marketing. This book reflects various trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.
SKU Unavailable
ISBN 13 9781418016555
ISBN 10 1418016551
Title Hospitality and Travel Marketing
Author Alastair Morrison
Series Travel And Tourism Ser
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 2009-02-01
Number of pages 624
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.