Hotel-Marketing by Klaus Barth

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Hotel-Marketing by Klaus Barth

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Hotel-Marketing by Klaus Barth

Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung erg nzt.

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Prof. Dr. Klaus Barth ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Absatzwirtschaft und Handel, an der Gerhard-Mercator-Universität-GH Duisburg.
Prof. Dr. Hans-Joachim Theis lehrt am Fachbereich Betriebswirtschaft/Handel
SKU Unavailable
ISBN 13 9783409236812
ISBN 10 3409236813
Title Hotel-Marketing
Author Klaus Barth
Condition Unavailable
Binding Type Paperback
Publisher Gabler
Year published 1998-10-29
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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