How Asia Advertises by Jim Aitchison
This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers.
JIM AITCHISON, an Australian, has worked in Asian advertising for twenty years, most recently as Executive Creative Director of Singapore's Batey Ads. His many awards include those for work he wrote in Chinese. He is now a full time author. His books Cutting Edge Advertising and Cutting Edge Commercials have become international best--selling titles. He has lectured on advertising creativity for leading companies including ABN AMRO Bank, Mercedes--Benz, Procter & Gamble, Prudential, Reader's Digest and Singapore Press Holdings, and conducts creative workshops for advertising agencies. He also writes children's books and humour.
| SKU | Unavailable |
| ISBN 13 | 9780470820551 |
| ISBN 10 | 0470820551 |
| Title | How Asia Advertises |
| Author | Jim Aitchison |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons (Asia) Pte Ltd |
| Year published | 2002-09-17 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |