How Behavior Spreads by Damon Centola
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"
Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.
| SKU | Unavailable |
| ISBN 13 | 9780691202426 |
| ISBN 10 | 0691202427 |
| Title | How Behavior Spreads |
| Author | Damon Centola |
| Series | Princeton Analytical Sociology Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Princeton University Press |
| Year published | 2020-03-24 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |