How Cool Brands Stay Hot by Joeri Van Den Bergh

How Cool Brands Stay Hot by Joeri Van Den Bergh

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them.

"This book explains brilliantly how you can gain the love of the Generation YA must read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all the other target groups as well." * Kevin Roberts, CEO Saatchi & Saatchi Worldwide *
"A lot of hot takeaways for cool brand builders in this book." * Dirk Van Kemseke, Global Marketplace Insights Manager Levi Strauss & Co *
"Voted Marketing Book of the Year 2011" * Expert Marketeer *

Joeri Van den Bergh is the co-founder of InSites Consulting, a global 'new generation' research agency with offices in Belgium, the UK, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever, and Coca Cola. Mattias Behrer is the SVP, General Manager of MTV North Europe & MTV International Property Marketing. Prior to this he spent seven years with retail giant H&M. Mattias has also worked as Global Brand Manager for DeLaval (TetraLaval Group) and is the co-author of a Swedish book about event marketing and the experience economy.

SKU	Unavailable
ISBN 13	9780749462505
ISBN 10	0749462507
Title	How Cool Brands Stay Hot
Author	Joeri Van Den Bergh
Condition	Unavailable
Binding Type	Hardback
Publisher	Kogan Page Ltd
Year published	2011-02-03
Number of pages	272
Prizes	Winner of Berry/AMA Book Prize 2012
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.