How Design Makes Us Think PB by Sean Adams

How Design Makes Us Think PB by Sean Adams

"... thought provoking, beautiful, and superbly created." --Paula Scher, Partner, Pentagram

"Insightful and accessible, Sean Adams tackles design from every angle and every medium."--Jennifer Morla, President and Creative Director, Morla Design

AIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave.

Design is everywhere. It's visceral. It's intellectual. It's emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act. 

In How Design Makes Us Think, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior.

The book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

Sean Adams (adamsmorioka.com) is the national president and past national board member of the AIGA. He is a Fellow of the Aspen Design Conference, and AIGA Fellow. He teaches at Art Center College of Design. Sean is a frequent lecturer and competition judge internationally, and is the co-author of Logo Design Workbook, Color Design Workbook, and Masters of Design.

John Foster (badpeoplegoodthings.com) is a designer, author, and speaker on design whose work is included in the permanent collection of the Smithsonian. His books include For Sale: Over 200 Innovative Solutions in Packaging Design, New Masters of Poster Design, and Maximum Page Design, and he writes a weekly column on music packaging for brightestyoungthings.com.

Tony Seddon has worked for a design consultancy, as a senior art editor for an illustrated book publisher, and as art director for two visual arts publishers in a career spanning over 20 years. He is the author of Image: A Creative Digital Workflow for Graphic Designers, Graphic Design for Nondesigners, and Art Directing Projects for Print.

Peter Dawson (gradedesign.com) has a degree in graphic design from Kingston University, UK, and over 18 years experience in the design arena. Among the awards for his work are the Gold Federal Tait Award, D&AD, Donside, McNaughtons Review, ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers.

SKU	Unavailable
ISBN 13	9781616899776
ISBN 10	1616899778
Title	How Design Makes Us Think PB
Author	Sean Adams
Condition	Unavailable
Binding Type	Paperback
Publisher	Princeton Architectural Press
Year published	2021-02-23
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.