How Minds Change
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How Minds Change by David Mcraney
A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney's trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes--featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists--McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.
Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs--and understand those of others--may be the greatest persuasive tool of all.
Journalist David McRaney, a two-time William Randolph Hearst Prize winner, runs the blog youarenotsosmart.com. He lives in Hattiesburg, Mississippi, and describes himself as a psychology nerd.
| SKU | Unavailable |
| ISBN 13 | 9780593190296 |
| ISBN 10 | 0593190297 |
| Title | How Minds Change |
| Author | David Mcraney |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2022-06-21 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |