How to Become a Marketing Superstar

How to Become a Marketing Superstar by Jeffrey Fox

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

• Make a big splash, instead of a lot of little ripples
• Always have a pipeline to the president
• Own a market, not a mill
• The long and short definitions of marketing

There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

SKU	Unavailable
ISBN 13	9780786868247
ISBN 10	0786868244
Title	How to Become a Marketing Superstar
Author	Jeffrey Fox
Condition	Unavailable
Binding Type	Hardback
Publisher	Hyperion
Year published	2003-05-21
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.