How to Design Trade Marks and Logos by John Murphy

How to Design Trade Marks and Logos by John Murphy

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Summary

An illustrated book describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development, and the legal aspects of marketing a logo.

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How to Design Trade Marks and Logos by John Murphy

An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
SKU Unavailable
ISBN 13 9780714825571
ISBN 10 0714825573
Title How to Design Trade Marks and Logos
Author John Murphy
Series Graphic Designer's Library
Condition Unavailable
Binding Type Paperback
Publisher Phaidon Press Ltd
Year published 1988-05-12
Number of pages 144
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable