How to Find a Black Cat in a Dark Room by Jacob Burak

How to Find a Black Cat in a Dark Room by Jacob Burak

HOW TO FIND A BLACK CAT IN A DARK ROOM IS ABOUT THE THINGS MONEY JUST CAN’T BUY. “An entertaining journey to the peaks and valleys of human nature. Research from cognitive and social psychology you can apply in your day-to-day life.” Rolf Dobelli, bestselling author of The Art of Thinking Clearly Venture capitalist turned author and social activist, Jacob Burak, uses the metaphor of trying to find a black cat in a dark room to express just how hard it can be for us to “see” clearly what would make us whole and happy, both as individuals and as a society. His book combines the latest behavioural science with a deep social awareness garnered on the battlefields of tech investing to demonstrate a crucial finding: we are not nearly as smart or as rational as we think we are. Only by understanding our flawed human nature can we hope to reach our goals in life, business and politics. Originally published in Hebrew, this is the first translation of this international bestseller into English.

"An entertaining journey to the peaks and valleys of human natureResearch from cognitive and social psychology you can apply in your day-to-day life."Rolf Dobelli, bestselling author of The Art of Thinking Clearly

Jacob Burak is a Tel Aviv-based writer who draws from psychology, science and art to examine life and human nature. Since retiring from his business career in 2005, Burak has authored four bestsellers: Do Chimpanzees Dream of Retirement (2007), Noise (2009), Why Kamikaze Pilots Wear Helmets (2011) and How to Find a Black Cat in a Dark Room (2013). Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes, including the Midot organization that rates the effectiveness of NGOs, and Round-up Israel, which enables credit card users to donate fractions of their purchases. In 2013, Burak founded Alaxon a digital magazine featuring articles on culture, art and popular science, where he writes regularly.

SKU	Unavailable
ISBN 13	9781786780850
ISBN 10	1786780852
Title	How to Find a Black Cat in a Dark Room
Author	Jacob Burak
Condition	Unavailable
Binding Type	Paperback
Publisher	Watkins Media Limited
Year published	2017-10-17
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable