How to Get into Advertising by Andrea Neidle
This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
This book is vital for any aspiring person who wishes to make a career in advertisingIt fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft. Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd
Andrea Neidle is Senior Lecturer at West Herts College. Before entering academia she worked for 20 years as a copywriter for clients such as Cadbury and Phillips
| SKU | Unavailable |
| ISBN 13 | 9780826457677 |
| ISBN 10 | 0826457673 |
| Title | How to Get into Advertising |
| Author | Andrea Neidle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2002-04-25 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |