How to Get People to Do Stuff by Susan Weinschenk

How to Get People to Do Stuff by Susan Weinschenk

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.   In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her The Brain Lady because she applies research on brain science to predict and explain what motivates people and how they behave. As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the Brain Wise: Work better, work smarter blog for Psychology Today. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff. She lives and works in Edgar, Wisconsin.

SKU	Unavailable
ISBN 13	9780321884503
ISBN 10	0321884507
Title	How to Get People to Do Stuff
Author	Susan Weinschenk
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2013-03-21
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.