How to Get to Great Ideas by Dave Birss
A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. * Darko Buldioski, Allweb Events *
Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. * Graham Ruddick, Digital Doughnut *
Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he helped to lead the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.
This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. And he's the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.
He's also the brains behind RIGHT Thinking, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.
| SKU | Unavailable |
| ISBN 13 | 9781473692145 |
| ISBN 10 | 1473692148 |
| Title | How to Get to Great Ideas |
| Author | Dave Birss |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Murray Press |
| Year published | 2018-11-08 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |