How to Kill in Comedy by Steve North
Occasionally, a revolutionary product arrives in the market place that challenges existing normalcy, invites curious users, sways those lagging behind and most importantly, presents a new front of opportunities as well as challenges to follow. Such is the case when John S. Pemberton gave us Coca-Cola. This revolutionary product came in the form of a beverage and would become a model product not only for the beverage industry, but also for all brands around the world for many years to come. This book is aimed at exploring, investigating and forming conclusions about the dynasty of Coca-Cola as company/product. Not so much because of its success as a global brand or the way the brand has championed and mastered multi-cultural marketing and product positioning, but more so on Coca-Cola's scientific analysis and response to market culture, technology and trends. This study seeks to reveal how the company has seamlessly responded to every changing condition and executed successful advertising and marketing programs. The success of the brand is due not only to the decisions that come out of the Atlanta offices, but also what comes into those offices from the outside.
North, Steve: - Steve North, the premiere comedy coach in Hollywood for more than thirty years, has coached thousands of comedy hopefuls-in workshops and one-on-one coaching sessions-and heads up two of the longest-running standup workshops in the Los Angeles area. He has appeared as Steve North the Comedy Coach on national television shows, at comedy festivals across the United States, in Judy Carter's Comedy Career in a Box DVD set, and he stars in the DVD Secrets of Comedy from Comedy Time. Associated with a wide range of comedians, from beginners to professionals like George Carlin, Leslie Jones, and Louis Black, he has also conducted many corporate seminars on comedy-both solo and with his comedy partner and wife, Barb North. The team of Barb and Steve North has performed live standup comedy at the Comedy Store, the Improv, the Ice House, and in nightclubs all over the world-including colleges and conventions. Besides performing on a multitude of television shows (Make Me Laugh, Thicke Of The Night, The Mike Douglas Show, and NBC Fantasy), the Norths worked as writers and producers on The Gong Show, America's Funniest Videos, Totally Hidden Video, Make Me Laugh, and many more. Steve trained in comedy with Second City, The Committee, Avery Schreiber, Spolin Players, Jack Kosslyn, Danny Simon, Joyce Selznick, and Estelle Tepper. Visit Steve North the Comedy Coach at www.FunnyCoach.com
| SKU | Unavailable |
| ISBN 13 | 9780983126126 |
| ISBN 10 | 0983126127 |
| Title | How to Kill in Comedy |
| Author | Steve North |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bfe Press |
| Year published | 2020-03-25 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |