How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It by P Jordan
Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.| SKU | Unavailable |
| ISBN 13 | 9780470847114 |
| ISBN 10 | 0470847115 |
| Title | How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It |
| Author | P Jordan |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-10-25 |
| Number of pages | 126 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |