How to Make Your Company Famous by Jon Card

How to Make Your Company Famous by Jon Card

Jon Card has worked as a business journalist for over 15 years, writing for titles including The Times, Daily Telegraph and The Guardian, and has interviewed and written about many of the world's foremost entrepreneurs.Here, Jon lifts the lid on how the media selects stories for publication and how you, too, can get press and publicity for your business. You'll hear from a range of top business journalists including Emma Sheppard, freelance writer for The Guardian, BC and WIRED and James Hurley, enterprise editor at The Times.You'll learn the time-honoured storytelling techniques that Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians use to capture the attention and imagination of audiences.Jon also delves into the media strategies used by world famous entrepreneurs such as Sir Richard Branson, Steve Jobs, Elon Musk, Anita Roddick and James Dyson.He answers key questions for all entrepreneurs: - How do I get journalists to write about my business?- Why do some businesses gain more publicity than others?- What do famous entrepreneurs have in common?- How can I use the press to grow my business?- How do I make my company FAMOUS?The ultimate handbook for any entrepreneur looking to get their venture into the media.Rebecca Burn-Callander, Daily TelegraphAwesome. Jon's advice and strategies led me to appear on CN, BC, Forbes and countless other publications.Caspar Craven, serial entrepreneur, adventurer and speakerA must-read for anyone starting out in business on how the media actually works. Madeleine Cuff, Business Sustainability Journalist 2018

SKU	Unavailable
ISBN 13	9781916351707
ISBN 10	1916351700
Title	How to Make Your Company Famous
Author	Jon Card
Condition	Unavailable
Binding Type	Paperback
Publisher	Full Story Media Limited
Year published	2020-02-03
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.