How to Plan Advertising by Alan Cooper
This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.| SKU | Unavailable |
| ISBN 13 | 9780304701438 |
| ISBN 10 | 0304701432 |
| Title | How to Plan Advertising |
| Author | Alan Cooper |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1997-09-25 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |