How to Plan Radio Advertising
How to Plan Radio Advertising
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Summary
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium.
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How to Plan Radio Advertising by Iain Maitland
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.| SKU | Unavailable |
| ISBN 13 | 9780304334292 |
| ISBN 10 | 0304334294 |
| Title | How to Plan Radio Advertising |
| Author | Iain Maitland |
| Series | Advertising Guides |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1996-12-05 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |